If you want to sell your house fast, for top dollar, (of course!) consider the art of redesign to attract your target buyers through their emotions. Redesign means to reinterpret your living spaces and existing furnishings, making the most of what you already have and bringing in touches of interior design to create a buyers' dream home. Home buyers think they choose a home based on financial smarts, but most buyers choose the home they fall in love with and just can't live without. The physical senses of buyers respond to a home's design, and buyer base their purchase decisions on what the see, hear, smell, touch, and even taste. What do buyers actually want? All buyers want a home that most closely suits their needs and makes them feel a sense of happiness. Therefore, you'll want to take those two factors into account when choosing your colors, patterns, and textures as you redesign your home for sale. Don't Paint Everything White Buyers respond to color, and although white may look fresh, most people don't look good in all-white rooms. If your home is meant to appeal to wealthy, well-educated buyers, use complex, muted colors. If your target buyer will be less educated, use primary or pastel colors. Also use warm color if you'll be selling in fall or winter, and cool colors when selling in the spring or summer. If you want your buyers to feel good and look good in your home, avoid the temptation to paint the entire interior white. Keep Your Buyers in Mind at all Times Selling your home is largely a matter of keeping your potential buyers in mind. The emotional needs of various types of buyers are different. For instance, first-time buyers want shelter and security, while moving-up buyers desire more space, prestige, and peace. Think about using your furniture in new ways. Many home owners who go through the redesign process take out extra furnishings in the living room and use smaller-scaled upholstered chairs found in the bedroom in the living room makeover. Although you might not be as comfortable in the smaller chair, your buyers will see the room as larger and with plenty of seating. Clean and shine your home, move furnishings around for your buyers' point of view, and then add a few carefully selected props to encourage your prospective buyers' desired emotions, paying special attention to feelings of happiness, joy, serenity, and security. You'll sell your home more quickly if you pay close attention to the small details. Copyright 2006 Jeanette J. Fisher |
